摘要
顾客对超市自有品牌的满意度直接影响着顾客忠诚度,关系到超市的成败兴衰,因此,研究超市自有品牌的满意度具有重要意义。在市场营销实务中,市场调查问卷的质量与市场调研的成败息息相关,通过徐州易初莲花自有品牌满意度调查问卷的设计介绍了超市自有品牌满意度调查问卷的设计技巧和方法。
The customer affects the customer loyalty directly from the branded satisfaction to the supermarket, relate to the success or failure the rise and fall of the supermarket, so the research supermarket has the important meaning from the branded satisfaction.ln the market marketing actual situation, the quantity of the market research questionnaire and the success or failure of the market in- vestigations are vitally related, pass the easy early lotus of Xuzhou from the brand satisfaction inquisition questionnaire of design introduced the supermarket from the brand design technique and methods that the satisfaction investigates the questionnaire.
出处
《经济研究导刊》
2009年第26期207-209,共3页
Economic Research Guide
关键词
调查问卷
满意度
自有品牌
超市
questionnaire survey
satisfaction
self-brand
supermarket