摘要
我国男子职业篮球联赛(CBA)经过十多年的发展取得了显著成绩;但是2008年1月NBA中国的成立使我国男子职业篮球联赛面临巨大的竞争压力;为了在竞争中取得优势我国男子职业篮球联赛应采取差异化战略。
Chinese professional basketball league achieved remarkable achievement after ten year development, but the Chinese NBA established in January 2008 makes Chinese professional basketball league face enormous competitive pressure.Chinese professional basketball league should adopt differentiation strategy, in order to achieve advantage in competence
出处
《绥化学院学报》
2009年第5期72-74,共3页
Journal of Suihua University
关键词
中国男子篮球职业联赛
差异化战略
Chinese professional basketball league
differentiation strategy
