打造国际知名品牌 树百年企业——中国一拖集团公司“东方红”品牌建设纪实

To Build World Famous Brand Name and Pursuit Century-old Enterprise:On-the-spot Report of the Brand Building of"Dongfanghong"by YTO Group Corporation

中国一拖集团有限公司50多年来始终坚持质量效益型道路,打造"东方红"知名品牌的历程。文章从适应经济全球化、升华质量理念,质量管理向质量经营的转变,优化质量形成过程,优化产品结构,为用户提供超值服务,以高品质开拓国际市场,实施品牌战略,打造国际知名品牌,实现中国农机产业的腾飞等方面进行阐述。

To build world famous brand name and pursuit century-old enterprise is about the course of consistently sticking at the road of quality and efficiency and building famous brand name of ＂Dongfanghong＂ for more than fifty years by YTO Group Corporation. It especially expounds the facts of following economic globalization and improving the quality concept, the transformation from quality control to quality management, optimizing the quality formation process and product structure, superb service for the consumers, developing international market with high quality products, implementing brand strategy, building world famous brand name, and the realization of the boom for China＇s agricultural and machinery industry.