中外体育品牌文化的比较分析

Comparison of Chinese and foreign sports brand culture

对国内外相关体育品牌文化之间的差异进行了比较,并对我国体育品牌文化的特点进行了深入剖析,并提出我国体育品牌应该吸收外国的先进经验,充分发挥本国民族特色,把更多的中国元素融入到体育品牌文化的建设中,并以2008北京奥运会为契机将中国的品牌文化推向世界。

The paper compares the domestic and foreign sports brand cultures and analyses the features of the Chinese sports brand culture. The paper also proposes to introduce the foreign advanced experiences and Chinese elements into the Chinese sports brand cultural construction. The paper also proposes to publicize the Chinese sports brand culture with the help of the 2008 Beijing Olympic Games.