试论电视媒介与民间文化的相融与共生

On the TV media and popular culture of the blending and Symbiosis

民间文化在急剧变化的传媒时代里显得举步维艰,受到新媒介带来的大众文化冲击。但新媒介也可以促进民间文化发展。电视传播可以开拓民间文化影响、扩大受众、改变认知方式使民间文化长存。福建电视台《走南闯北》栏目,通过对民间文化的表演性转变、角色转变、时空转变等多种艺术充分利用电视传播特性,创造性宣传民间文化;同时,注意到利用电视传播优势,突破地域限制与传统限制,以更多元更丰富的形式表现民间文化,探索出一条传播民间文化的道路。

Folk Culture in the rapidly changing media era seems difficult, brought about by the new media, mass culture shock. But the new media can also promote the development of folk culture. TV transmission folk cultural influence can be opened up to expand the audience, to change the way that popular culture forever cognition. Fujian TV ＂travel extensively＂ section, through performances of folk culture change, role change, temporal and spatial changes in a variety of arts and make full use of television to spread propaganda and popular culture and creativity; the same time, noted that the use of television transmission advantage, breaking with the tradition of geographical restrictions restrictions to a richer more varied form of folk Culture,To explore a path of spread of popular culture.