“邢台模式”品牌发展战略研究

Study on Brand Development Strategy of"Xingtai Model"

品牌是高等院校综合实力和社会影响力的象征。在高等教育市场竞争日趋激烈的情况下,制定高职教育的品牌发展战略,打造高职教育的中国品牌,走品牌发展之路,是当前中国高职院校立足和发展的重大前瞻性问题。邢台职业技术学院在探索和发展高职教育的过程中,确立高职教育"邢台模式"的品牌,形成并制定品牌发展战略,为中国高职院校的发展树立了典范。

Brand is a symbol of comprehensive strength and social influence of higher vocational colleges. Because of increasingly fierces higher education market competition, it is a prospective major problem of higher vocational colleges which develop brand development strategy, build Chinese brand of higher vocational education, take the road of brand development. Xingtai Polytechnic College established the brand of ＂Xingtai Model＂ and formed and developed a brand development strategy in the process of the exploration and development of higher vocational education. This set a model for higher vocational colleges of China.