营销专业改革模式的探索与实践

Exploration and Practice on the Mode of Reform of the Marketing Major

走工学结合的专业建设道路是高职院校的发展方向。根据实际考察中企业、学生、高职专业建设等方面的需求,结合现实条件,提出立足服务区域经济的营销专业人才培养新模式,并对专业改革方向和改革效果进行了分析。

It is the direction of development of higher vocational colleges to combine the profession and education in the construction of major. According to the requirement of enterprises, students and higher vocational colleges, this paper brings forward the personnel-training mode to serve the regional economy.