论《热带农业科学》的定位

A Discussion on the Orientation of Chinese Journal of Tropical Agriculture

论述《热带农业科学》的定位原则、方法及客体定位与主体定位(编辑定位、市场定位)。《热带农业科学》以读者第一原则为定位的核心原则,以读者对象为标准进行定位;按国家要求进行客体定位,编辑内容定位上要突出特色,编辑角色定位为职业化;读者、作者范围有一定重合性,但读者范围应大于作者范围;发行要有较大覆盖面,广告要注重广告审查和做好优质服务。

The orientation principle, method and objective orientation and subjective orientation （editorial orientation, market orientation） for Chinese Journal of Tropical Agriculture are discussed. The core principle for orientation of Chinese Journal of Tropical Agriculture is readers first. The orientation is directed to the readers. The objective orientation must comply with the national requirements. The editorial orientation should be characteristic. The scope of readers should be larger than that of writers. The distribution of the journal should extend a large coverage. Advertising should be checked carefully and provide good services.