平面艺术设计中的形式美构成探讨

The Cognition of Formal Beauty in Graphic Design

文章从艺术设计的角度,对形式美的构成、形式美共性与特性进行理论上的探讨,并以格式塔心理学为基础,从设计的角度剖析形式法则与视觉心理内在的关联。通过对形式美的理论探讨,促进人们对形式美的认知和理解,进而提升设计者在平面艺术设计中对形式美法则应用的实践。

This paper presents a theoretical study of the composition of formal beauty and the generality and individuality of it from the perspective of art and design.It analyzes,from the viewpoint of a designer,the inherent relationship between the law of formation and visual psychology based on Gestalt Psychology.This paper aims to promot the awareness and understanding of formal beauty so as to enhance the application and practice of the law of formal beauty in graphic design.