摘要
运用博弈论中宏观经济政策动态一致性的原理,对企业营销人员绩效标准的动态一致性进行了研究,并提出了保持其动态一致性的相关措施。
By employing the principles of game theory about dynamic consistency of macroeconomic policies, the paper discusses the dynamic consistency of performance standard for the marketing staff of enterprises. And the correspondingA measures to maintain its dynamic consistency are therefore put forward.
出处
《洛阳理工学院学报（社会科学版）》
2009年第4期54-58,共5页
Journal of Luoyang Institute of Science and Technology：Social Science Edition
关键词
营销人员
绩效标准
动态一致性
博弈分析
marketing staff
performance standard
dynamic consistency
game theory analysis
