企业主动绿色管理战略驱动力研究

A Study on the Enterprises Driving Force of the Strategy of the Initiative Type Green Management

主动型绿色管理战略是通过绿色管理构建竞争能力的自愿性、主动性行为,绿色管理战略可以成为企业竞争优势的来源。文章探讨了决定企业实施主动绿色管理战略的驱动力来源,分析了战略驱动力与绿色管理主动性的关联,并提出提升企业主动绿色管理战略驱动力的对策。

The strategy of initiative type green management is a voluntary and initiative activity through constructing competitive power of green management. The green management strategies make a source of enterprise competitive advantage. The article discusses the driving force which the enterprises implement green management strategy actively, analyzes the relationship between the strategy driving force and the green management, and looks into the ways that the enterprise can promote driving force of green management.