摘要
文章概括了当前国内外对中国游客不文明行为原因认识的5种理论观点,从经济学视角出发,分析了游客不文明行为的收益与成本,指出了中国游客发生不文明行为的主要原因是这些游客发生不文明行为的预期收益要大于预期成本。
The 5 kinds of theory viewpoint that understanding the reason of the Chinese tourist uncivilized behavior were summarized. From the eeonomic perspeetive, the income and cost of the Chinese tourist uncivilized behavior were analyzed. The main reason of the Chinese tourist uncivilized behavior was pointed out, that was the uncivilized behavior prospeetive return to be bigger than the anticipated cost.
出处
《华东经济管理》
CSSCI
2009年第10期121-124,共4页
East China Economic Management
关键词
不文明行为
管理对策
游客管理
uncivilized behavior
management strategy
tourist management