摘要
饮料行业巨头林立,虽处于夹缝中,但仍有不少中小饮料企业顽强的发展。文章利用SWOT分析法从优势、劣势、机会和威胁等四个方面分析了中小饮料企业的发展现状。
The beverage industries giant stand in great numbers, but many low end of beverage produce enterprises still develop persistently and diffivuhly. The SWOT analyzing method in this article has been used to study the advantages, disadvantages, opportunities and threat of the present situation of these low end of beverage produce enterprises.
出处
《鄂州大学学报》
2009年第3期25-27,共3页
Journal of Ezhou University
关键词
中小饮料企业
优势
劣势
机会
威胁
low end of beverage produce enterprises
advantages
disadvantages
opportunities
threat
