我国绿色消费存在的问题及营销对策

Problems in Developing China's Green Consumption and Its Marketing Strategy

随着我国食品安全问题的出现,越来越多的消费者更加关注自身的消费状况,开始从传统的消费转向绿色消费领域文章主要分析了目前我国绿色消费存在的问题,并从政府和企业两个层次提出了相应的营销对策。

As China＇s food safety problems occur, more and more consumers pay more attention to their own consumption, consumption started to shift from the traditional field to green consumption. This paper has analyzed the problems existing in present green consumption, and put forward the corresponding countermeasure proposal from the government and the enterprise.