我国足球产业与市场消费的关系分析

The Relationship Between Football Industry and Market Consumption in China

我国足球产业包含国家队足球产业、甲级联赛产业、甲A和甲B联赛产业、足协杯赛产业、乙级联赛产业、女子成年足球联赛产业、各级男女青少年联赛产业和其他商业性足球产业等;足球消费增长宏观上主要受我国城市化程度较低、余暇时间不多和足球场地设施不足三大因素的制约,提高足球消费水平必须提高足球产业产品质量和服务水平,并按足球消费的种类和特点有的放矢地培养忠实的足球消费群体。

Football industry in China includes： National Team football industry, the Chinese Football League industry, the Chinese Football League A and B industry, China Football Association Football League industry, Minor League industry, the adult women football league industry, the teenagers industry at all levels and the other commercial football industries. The consumption growth of football industry is restricted by three factors： lower degree of urbanization, less leisure time, lack of football ground and facilicities. The enhancement of football consumption is not only based on the inprovement in football products and service level, but also to cultivate the consistent football consumers according to the characteristics of football.