包装设计与品牌塑造

Packing design brand utilization ponder in our country

传统意义的包装设计是用容器或包扎物来保护和美化产品。而现代社会为使产品在市场上标明产品身份、提高产品市场竞争力,在包装中加入了品牌概念。所以现代包装设计除了满足产品包装的基本要求保护和美化产品外,还具有品牌推广的作用。

The traditional significance packing design is protects and the beautified product with the vessel or the binder. Now,the packing design makes the product to mark the product status in the market, to enhance the produce market competitive power, so people has joined the brand concept in the packing. Therefore the modem packing design besides satisfies the product packing the basic request to protect and to beautify the product, but also has the brand promotion.