“范跑跑”事件的媒介话语解析

Analysis of Media Discourse on the "Fan Paopao" Event

本文认为媒介话语言说者身份之"碎片化"构成了此媒介事件之起因。由于此事件所涉及的话题的特点以及媒介(机构)的介入,使得此事件最终演化为一起"媒介事件"。而此媒介事件如此的起源和发展又使得"范跑跑"作为一个媒介事件拥有了独特的意义。

This paper believes that the fragmentation of the speakers status in the media discourse gave rise to this media event.With the characteristics of the topic of this event and the intervention of the media（agencies）,this event was finally turned to a ＂media event＂,whuch,because of its special ways of happening and developing,becomes one of a unique significance.