增强传媒实力以提高国家文化软实力

To Enhance the National Cultural Soft Power by Strengthening the Media

改革开放30年来,中国国内的传媒实力得到了显著的增强,但仍然存在传媒普及率低,地区、城乡差异明显等问题,相对而言,中国的国际传播实力较弱,传媒软实力亟待加强。

Through 30 years of reform and opening up,the power of China s domestic media has been significantly increased,but there are still problems of low coverage and sharp differences in urban and rural areas,etc.Meanwhile,the capacity of China s international communication is relatively weak,and the media soft power should be strengthened.