女性消费心理与化妆品包装设计

An Analysis of Female Consumption Psychology and Package Designing for Cosmetic Products

商品包装设计的最终目的是面对消费者,女性作为化妆品市场的主要消费者,研究女性消费者心理无疑对化妆品的包装设计有重要的参考价值。在商品包装设计中设计师除了解决设计中的基本元素外,也应更多掌握心理策略的应用,才能使得商品包装设计发挥其最大的设计价值。

The ultimate aim of package designing for products is to meet the various needs of consumers. Female consumers, the mainstream of cosmetic products market, play an undoubtedly decisive role in package designing for cosmetic products. Package designers accordingly are expected to combine the basic elements of designing as well as apply more psychological strategies to package design to better realize its maximum value.