略论区域产业市场营销理念体系的构建

On Construction of Marketing Idea System of Regional Industry

明确区域产业市场营销的内涵和本质,构建区域产业市场营销理念体系是区域产业市场营销主体制定区域产业市场营销战略的基本前提。为此,区域产业市场营销主体必须深层次地思考区域产业及其区域产业存在的价值与理由是什么,深入解决区域产业及区域产业为何存在的命题,这既是区域产业能否实现可持续发展的关键,也关系到区域产业能否实现永续经营。

Clarifying the connotation and essence of regional industrial marketing and construction of its marketing idea system is a basic precondition of setting up the strategy of regional industrial marketing. Therefore, the main body of regional industrial marketing must make a deep thinking on the value and reason of regional industry＇s existence. It not only the key point of realizing sustainable development, but it also relate to the realization of continuous operation.