试论外部联络与品牌战略

A Study of External Parties and Brand Strategy

随着安徽省与德国下萨克森州交流与合作的不断深入,"中国安徽德国中心"应运而生。在全球化和国际化不断发展的新时期,"德国中心"有许多发展机遇也面临很多挑战。以德国中心为例,探讨加强对外联络,为自身发展创造良好条件,树立"德国中心"品牌,增强社会影响力,是不断发展完善"德国中心",使之发挥更大作用为社会和经济发展服务,为科技和教育发展服务的关键。

German Certre Anhui-China was born with the development of exchanges and cooperations between Anhui Province and Lower Saxony, German. In the new period of the development of internationalization and globalization, German certre also faces both great development opportunities and challenges. For example, how to continuously develop and improve German certre to make the great effect for social and economic development and for education and science development, the key points are try to strengthen cooperation with overseas to treat good conditon for itself and build up the brand image of ＂German Certre＂ to enhance social influence.