南昌市居民体育消费现状调查与分析

An Investigation and Analysis of The Nanchang Residents' Sports Consumption

运用问卷调查和文献资料等方法,对南昌市居民体育消费水平、体育消费结构、体育消费影响因素、体育消费发展趋势等进行了分析研究。结果表明:居民对体育的功能和作用有深刻认识,但由于经济因素和传统习惯等影响,保守性消费观念仍占主导地位;体育消费的绝对水平较10年前大幅增长,但相对水平涨幅不大,体育消费仍是实物性消费占主导地位,消费影响因素主要为经济水平、闲暇时间、体育运动水平、体育社会化程度。

Questionnaire surveys and documentation methods are used to analyze the consumption level of Nanchang City resident sports, Sports consumption structure and sports consumption factors affecting the development of sports consumption trends. The results showed that： Residents have a deep understanding of the function and role of sport, but because of economic factors and traditional practices, conservative consumption ideas are still prevalent ; the absolute lever of sports consumption has substantially increased over 10 years, but the relative level rise is not large, sports consumption is still dominated by the physical nature of consumption. The major influential factors are the economic level, leisure time, sports level and the level of sports socialization.