网络经济下锁定效应的经济学本质及成因研究——基于非转移成本的视角

Study on the Nature in Economics and Cause of Lock-in Effect in Network Economy——Based on the Non-switching Cost View

锁定效应在人类的社会经济生活中是广泛存在的,是影响人类生产、生活决策的基本规律之一。锁定现象是指行为主体当前的决策选择受制于前期的决策行为。以往对于锁定效应成因的分析大多基于转移成本,本文则认为仅仅将锁定效应归结为转移成本是不全面的。本文基于收益和机会成本的角度对锁定效应的经济学本质进行了阐述,并在此基础上,探讨了锁定效应的成因,旨在对锁定效应的理解及其在网络经济下的应用提供借鉴。

Lock-in effect is common in our economy. It is one of the basic rules affecting people＇s decision making. Lock-in means the current choices are constrained by the previous choice. Most of the existing studies on the cause of lock-in effect were based on the switching cost. However, from the authors＂ study, the above assertion is incomplete. This study analyzes the natural in economics and cause of lock-in effect based on the revenue and opportunity cost to give a reference to understanding and application of this rule.