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“熊猫”归来

Return of Panda
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摘要 最近两个多月来,胡安·桑塔纳已经三访中国,如此频繁从未有过,从北京到天津,他时刻能够感受到中国经济强劲的复苏能力,与其他国家明显不同。最新的统计数据称,中国有3.38亿网民,互联网普及率25.5%,每次听到这些数字他都惊叹不已,但也有点失落。作为一家全球性公司,被世界上最庞大的用户群遗忘,感觉肯定不是滋味。 Panda Security has millions of users in 195 countries with branches in 56 countries and regions.Ironically,however,its brand name is less well-known in China,the real home to giant pandas.Actually,10 years ago,Panda Security was one of the first international anti-virus companies that entered the Chinese market.However,its lack of understanding of Chinese customer needs have caused the company to suffer poor performance.A year ago,with the appointment of a new CEO,the company made its way back to China by setting up an R&D center there and releasing new versions of anti-virus software ahead of the competition in the hope that its China strategy will not tumble again.
作者 陈振兴
出处 《经理人》 2009年第11期98-99,共2页 Manager
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