“红楼梦中人”的是是非非

Disputes about "Roles of Hongloumeng"

进入消费时代,影视市场的利益竞争日趋白热化,影视事业已然转化为赤裸裸地为利润而战的影视产业。在这种情势下,影视产品的经济效益成为市场生存的关键。轰动一时的"红楼梦中人"这种大众狂欢式的选秀活动,就是商业化媒介营造娱乐文化景观的典型代表。这场引起海内外普遍关注的"红楼海选"所依凭的魔法是市场那只看不见的手,靠商业运作把持话语霸权和大众媒介,其基本秘诀就是调动一切可资利用的因素,把常赔本的"阳春白雪"变成稳赚钱的"下里巴人"。

In the time of consumption, there is more and more intensive profit competition in the film market and film cause becomes a naked profit - oriented film industry. In this situation, the film product＇ s economic effect becomes the key for its existence in market. The impressive role - selection activity of ＂Roles of Hongloumeng＂ is a typical example of commercial media buidling entertainment culture. This activity, which attracted attention from China and abroad, depended the invisible hand of market and controlled the discourse hegemony and mass media by commerial management. Its secret lies in using all the relevan factors and it changed a defective elegant art into a profietable popular art.