我国早间电视新闻节目的困境与出路探析

Analysis of the Problems and Improvements According to the Morning TV News Program in China

本文从我国早间电视新闻节目的现状入手,指出其存在的问题及症结所在,并在此基础上借鉴国内外早间电视新闻节目的成功经验,对我国早间电视新闻节目的改革和发展提出建设性意见和建议,以期提升我国早间电视新闻节目水平,为人们提供更加丰富的新闻早餐。

This article starts with the status quo of morning TV news program, pointing out the problems and the cruxes which have existed, and learn the success experiences from domestic and overseas on this basis, then I make some suggestions to the reform of morning TV news program, in the hope of finding more useful strategies to lift the level of morning TV news program and provide more information breakfast.