示范专业建设促进电大教育品牌塑造的实践与探索

Practice and Exploration on Promoting Educational Brand Building of Radio and TV University by Demonstrative Specialty Construction

示范专业建设是电大教学基本建设的主要内涵,是人才培养目标实现的内核。电大组合品牌战略决定了地方电大创造品牌价值的重要意义。本文在阐述示范专业建设对电大教育品牌塑造意义基础上,结合学校实践探讨示范专业建设的品牌价值创造和五种实施策略。

Demonstrative specialty building lays a solid foundation for the basic teaching construction and plays a vital part in the realization of talent cultivation objectives in a Radio and TV University.The strategy to integrate various specialty brands enables a local Radio and TV University to create its own one.This study analyzes the contents of demonstrative specialty construction embodied in the brand building for the Radio and TV University.It exemplified the practice in Guangzhou Radio and Television University to discuss five measures to implement the strategy of creating the brand value of demonstrative specialty construction.