浅析当前媒体集团的数字化平台建设——以台湾地区三大媒体集团为参照

Analysis on Building the Digitizational Plat Form of Media Group——Referring to the Top Three Media Groups in Taiwan

数字化整合为媒体集团提供了新的机会,本文的研究目的,在于探讨台湾三大媒体集团数字化平台建设的成功经验。

The digitizational integration gives a new opportunity for media groups. This article aims at discussing the successful experience of building the digitizational plat form of the top three media groups in Taiwan.