对媒介融合时代媒体运营策略的几点思考

On the Strategies of Media Operation in the Era of Media Convergence

随着新的网络技术的发展,媒介融合不仅是过去传统媒体与网络的结合,而是整个产业链的调整和业务流程上的更新。传媒企业需要在其中不断调整运营策略以适应整个媒介环境和受众的变化。本文在分析了媒介融合内涵演变的基础上,对传媒企业运营策略给出了新的建议。

With the new development of web technology, media convergence is not merely the process of report news in different media, but also a reformation of whole industry chain and renovate of the business process. The paper explains three arrangements of media convergence and gives suggestions to the challenges of media operation of these three aspects; this paper attempts to discuss the new operation of media based on the global media convergence background.