关于视觉传达设计学科发展与视觉文化创意产业关系的思考

On the Relationship between the Development of Visual Communication Design and Visual Cultural&Creative Industries

随着全球经济与产业的高速发展与转型",文化创意产业"不仅带来了文化存在形态、结构和格局的重大变化,也导致了文化的商品化和消费化,使传统的文化观念、文化存在形态、接受方式及整体格局发生了质的变革。视觉传达设计所面对的正是这样一种发展态势。

With the rapid development and transition of the global economy and industry, cultural and creative industries have brought about not only significant changes of cultural forms, cultural structures and patterns, but also the cultural commercialization and consumerization. The domain of visual communication design has met with these development trends.