摘要
众多带有公益性意味的商业广告到底是如何进行思考的思考的出发点是什么其中的传播机制及效果如何对我们到底有什么启发这是本文着重探讨的。
How does the commercial advertisement with public welfare think？ Or what＇ s the starting point？ Even that what＇ s the spreading principle and what is the effect？ Meanwhile, is there any enlightenment for us？ And these are the points the paper want to expound.
出处
《新闻界》
CSSCI
北大核心
2009年第5期155-157,共3页
Journalism and Mass Communication
关键词
商业广告
公益化倾向
再研究
commercial advertisement the leaning of the public welfare re-study
