摘要
本文分析了跨文化传播冲突现象的成因并探讨了跨文化广告传播要在不同文化语境中策略性调整与本土化适应。
This paper analyzes the phenomenon of cross-cultural communication causes of conflict and discusses the cross-cultural advertising communication in different cultural contexts in the localization of the strategic adjustment and adaptation
出处
《新闻界》
CSSCI
北大核心
2009年第5期168-169,184,共3页
Journalism and Mass Communication
关键词
跨文化广告
语言语用失误
社会语用失误
cross-cultural advertising language pragmatic failure social pragmatic failure
