摘要
品牌音乐是重要的品牌认知符号,音乐的包容性和隐蔽性等特点可以帮助品牌更好的触动消费者,影响其对品牌的态度。
Brand music is an important cognitive sign of brand. The inclusive and hidden features of music can help the brand touching with the consumer well, and affect their attitude towards the brand.
出处
《新闻界》
CSSCI
北大核心
2009年第5期187-188,共2页
Journalism and Mass Communication
关键词
音乐
品牌
共鸣
music brand resonance
