营销视野下的供应链管理

Marketing from the Perspective of Supply Chain Management

随着市场竞争的加剧,供应链与供应链之间竞争的焦点是对最终顾客的争夺,供应链管理将向供应链营销演变,供应链营销的目标是创造顾客、保留顾客和满足顾客需要。

With the increased competition in the market, supply chain and supply chain, the focus of competition be- tween the fight to the end customers, supply chain management will be the evolution of the supply chain marketing, supply chain marketing, the goal is to create customers, retain customers and to meet the needs of customers.