不同控制模式下差异化渠道中的价格形成机制及其稳定性

Price formation mechanisms and its stability in channel with differentiated product under different control pattern

研究了4种渠道模式下差异化渠道中的价格形成机制及其稳定性问题,首先给出了4种模型下价格和收益形成机制,然后对形成机制进行了分析,分析结果表明控制地位影响价格形成和收益,其控制地位越高,其定价和收益就越大.最后,分析了价格机制的稳定性,识别出了最稳定和最不稳定的价格机制,给出了发生投机行为的临界贴现率.

This paper presents the study of price formation mechanisms and the stability in distribution channels with differentiated products. First, the price settings are given under four different control patterns. The analysis result of price formation mechanism shows that the control pattern of distribution channel influences the price setting and the payoff of every player. Lastly, we analyses the stability of the price setting and identify out the most stability status and unstable price formation, and the critical discount factor is computed out.