摘要
"柠檬"问题是信息不对称的具体表现,Internet商务市场以其独特的虚拟性和开放性,在具备很多优势的同时,也出现了严重的弊端。通过从经济学角度,对网络市场交易中的"柠檬"做出说明,运用博弈论方法,对如何在电子商务中有效解决这一问题给予一定理论探讨。
The ＂Lemon＂ problem is the embodiment of asymmetric information. Internet commercial market with its unique virtual and open character has many advantages. But, at the same time, it has serious shortcomings. From the perspective of economics, the paper explains the ＂lemon＂ phenomenon in the network market transactions. By using the tools of game theory, the thesis discusses a solution that how to effectively solve this problem in e - commerce.
出处
《商业研究》
CSSCI
北大核心
2009年第11期135-137,共3页
Commercial Research
基金
上海市重点学科建设资助项目
项目编号:T0502
上海市教委资助项目
项目编号:05E232
关键词
“柠檬”问题
信息不对称
信息经济学
博弈论
＂Lemon＂ problem
asymmetric information
information economics
game theory
