基于BP方法的企业核心竞争力关键因素探析

Using BP ANN to evaluate factors affecting the core competitiveness of an enterprise

为了有效提升企业核心竞争力,对影响企业核心竞争力的关键因素进行识别和分析.依据人工神经网络理论,基于一较全面的企业核心竞争力评价指标体系,建立企业核心竞争力的人工神经网络专家模型,在此基础上构建一个识别企业核心竞争力关键影响因素的模型,是企业竞争战略的制定与实施的有益工具.对哈药集团进行实证研究表明,该模型能较好地识别哈药集团企业核心竞争力的关键影响因素,这对企业为提高核心竞争力如何进行有针对性的资源投入有较重要的借鉴价值.

In order to effectively enhance the core competitiveness of enterprises, the key factors affecting their core competitiveness must be identified and analyzed. Based on a back-propagation （BP） artificial neural network （ANN） and a comprehensive index system evaluating an enterprise＇s core competitiveness, an expert model of its core competitiveness was established. On the basis of this, a model was constructed that identifies the key factors affecting an enterprise＇s core competitiveness, providing a useful tool for formulation and implementation of an enterprises competitive strategy. An empirical study, using Harbin Pharmaceutical Group, showed that the model effectively identifies key factors affecting their core competitiveness. It thus has significant value for resource allocation, helping to target potential enhancements of an enterprise＇s core competitiveness.