基于游客体验的民俗旅游资源开发模式研究*——以陕西关中地区为例

Development models of folklore tourism resources based on the experience of tourists——A case study of Guanzhong area

民俗旅游已成为现代旅游一大潮流,如何开发利用民俗旅游资源,是关系到一个国家、地区旅游业有无吸引力,有无地方特色的重要问题。以陕西省关中地区为研究案例,根据民俗旅游资源的存在形态和表现形式,总结了关中地区民俗旅游资源的类型和主要可开发内容,分析了关中地区民俗旅游资源的特征,并系统探讨了民俗旅游的产品开发模式和区域开发模式。

Folklore tourism has become one of the major trends of modem tourism. How to develop folklore tourism resources is related to a national and local tourism attraction. Taking Guanzhong area of Shaanxi Province as a study case according to the existing forms and manifestations of folklore tourism resources of Guanzhong area, the types and the main contents of the various folklore tourism resources in Guanzhong area were summed up, the characteristics of folklore tourism resources in Guanzhong area were analyzed. Furthermore, the models of developing folklore tourism were systematically explored.