房地产业网络成员企业的发展策略

Real estate members of the network development strategy of enterprises

资源与能力的限制以及竞争环境的不稳定,促使企业需要通过寻求合作以保持竞争优势,产业网络因此而受到关注。房地产产业网络是房地产业利益相关者之间的一种互惠关系,是以房地产项目为依托的平台整合式产业网络。不同的利益追求是网络成员合作的基础,网络成员企业因利益不同,其发展策略也有所不同。

From the constraints of resources and capacity and also instability in the competitive environment,enterprises need to maintain a competitive advantage by seeking cooperation.Thus,people begin to pay attention to the network industry.Real estate in- dustry is a network of mutual relations from the real estate industry stakeholders,it＇s a platform for integrated industrial networks to rely on real estate projects.Network members is based on the pursuit of different interests,members of the network business strategy is also different because of the interests of different development.