基于消费者行为的企业营销策略研究

Study of Enterprise Marketing Strategy Based on the Consumer Behavior

通过对影响消费者行为主要因素的分析,在阐述了消费者行为与营销策略之间关系的基础上,提出了一些相关的营销策略。同时强调了消费者行为是变化发展的,企业应根据消费者行为的发展趋势制定相应的策略。

This article analyzes some main factors influencing consumer behavior, and discusses the relationship between consumer behavior and marketing strategy. On this basis, the article puts forward a number of related marketing strategies. At the same time, this article stresses that consumer behavior is changing and developing, enterprise should formulate appropriate strategies based on the development trend of consumer behavior.