海外游客特征对在华停留时间影响的多因素方差分析

The Multi-factor Variance Analysis of the Influence of Overseas Visitors' Characteristics on the Residence Time in China

海外游客在华停留时间是衡量旅游吸引力的重要指标,对其量化分析研究有利于提高我国旅游竞争力.本文根据2007年我国入境旅游抽样调查资料,运用多因素方差分析方法对海外游客特征对在华停留时间影响进行定量分析,得出海外游客的性别、年龄、职业以及类型都极显著地影响着在华停留时间,其中游客类型影响最大.

The residence time of overseas visitors in China is a measure of tourism as an important indicator of the attractiveness and in - depth study on it will help improve the competitiveness of China＇ s tourism. In this paper, according to China＇s inbound tourism in 2007 sample survey, the characteristics of residence time of overseas visitors in China was analyzed through the method of multi - factor analysis of variance. The influence of different gender, age, occupation as well as types of tourists on the residence time was extremely significant.