海洋休闲体育品牌定位与推广策略研究——以舟山为例

Research on The Position and Promotion of Ocean Leisure Sports Brand——Take Zhoushan as an exomple

对舟山旅游形象现状、旅游资源特色和城市竞争力进行了分析,提出了舟山海洋休闲体育品牌定位是"舟山群岛,休闲之旅",并提出了一系列的形象传播和推广的基本思路。

The paper analyzes on Zhoushan present situation of the image of tourism, characteristics of tourism resources and competitive of urban, and puts forward Zhoushan ocean leisure sports brand positioning is ＂Zhoushan islands,leisure trip＂ and puts forward a series basic thoughts of image promotiou and popularization.