陆费逵的公关理念及其践履

Lu Feikui's idea and practice of public relation

陆费逵之所以能把中华书局经营成近代出版的重镇,离不开他对公共关系活动的重视。本文在综合分析陆费逵公关实践活动的基础上,探讨其政府公关、媒介公关、顾客公关和全员公关策略,以期为现代企业的经营管理特别是为企业公关活动提供某种借鉴。

The reason why Lu Feikui could develop China book company into the key figure of publishing industry in modern China is he attched importance on activities of public relation.This article discusses Lu Feikui s public relation strategies on government,、media、customer and staff on the basis of analyzing Lu Feikui s practices of public relation in order to provide lessons for modern company s management,especially for the public relation activities of company.