基于利益相关者理论对地理标志产品的区域产业品牌培育的分析

A Study on the Development of the Regional Industrial Brand of Geographical Indications Based on the Stakeholder Theory

一、前言 区域产业品牌是指在一定的行政（地理）区域内，基于产业群所形成的具有较高的市场占有率、较高的知名度和美誉度的优势产业产品，从而形成用区域和产业（或者产品）命名的集体品牌或公共品牌。区域产业品牌的表现公式为：地名＋通用产品名。

Geographical Indication, known as a special brand of the product in the specific economic region, greatly differs from other common industrial brands regarding its features and social attributes. Based on the Stakeholder Theory, this paper defines the stakeholders in the program to develop a regional brand, and analyses the roles and impacts of each stakeholder, together with their interests and needs, in different stages of the lifetime of the brand.