衡水市中小企业网络营销现状分析与对策研究

Present Situation Analysis and Countermeasure Research on Hengshui Small and Medium-sized Enterprise Network Marketing

网络营销是21世纪企业市场营销的发展趋势。网络营销本身的低成本、跨时空、即时传送、一对一、互动等方面的特性,对中小企业的生存和发展、建立独特的竞争优势具有突出的作用。文章以衡水市工程橡胶产业企业为例,调查了解了其网络营销的现状和问题,在此基础上制定出加快衡水市中小企业网络营销发展的对策。

In the 21 st century E-Marketing will be the trend of the marketing in business. The characteristics of E-Marketing such as its own low-cost, cross time and space, real-time transmission, one-on-one and interaction will play prominent roles on the survival and development of small and medium enterprises and the building of a unique competitive advantage. We will take the rubber industry enterprises of Hengshui for example in order to survey the present situation and find out the problems. On this basis we can develop the strategy that can speed up the development of the E-Marketing of small and medium enterprises in Hengshui.