基于Markov模型的贵重商品销售策略研究

The Commodity Marketing Strategy Based the Markov Model

针对贵重商品的销售特点,提出三种销售策略,并对这三种销售策略进行比较研究,分别计算出了在每种策略下失去销售机会的概率,并对所得结果的敏感性进行分析。结果表明具有一定的实用价值。

The characteristics of valuable merchandise, this paper presents three kinds of marketing strategies, and these three carried out a comparative study of marketing strategies were calculated for each strategy in the probability of lost sales opportunities, and the results of the sensitivity was analyzed. The results show that a certain very practical value.