武陵源世界遗产地的旅游网络构建和发生演变初探

An Empirical Study of the Construction and Dynamic Evolution of Tourism Destination Network: A Case Study of Wu-ling-yuan World Heritage

本研究以武陵源世界遗产地为例,通过实地考察和深度访谈,运用产业集群理论对武陵源旅游的网络进行构建和研究分析。研究结果发现,武陵源旅游已经形成了一个复杂的、动态的、开放的、具备创新特征的网络,而这种具备创新特征的网络的形成对于武陵源旅游的集群化发展和保持持续竞争力具有重要意义。最后,文章提出促进目的地旅游网络发展的建议。

There has been many researches about tourism destination, but little on tourism destination network. The authors carry out a case study of Wu-lingyuan heritage sites in this study. Based on the indepth interview and observation of Wu-lingyuan, the paper uses industry cluster theory to analyze the tourism destination network. The study shows that Wu- lingyuan has formed a complex, dynamic, open, and innovative network. The formation of the network is important for Wu- lingyuan to maintain its competitiveness and promote the tourism cluster development. Finally, the article gives some advices to promote tourism destination network.