产品多元化与企业出口绩效的实证研究——对广东浙江两地上市公司的对比分析

An Empirical Study on the Relationship between Domestic Product Diversification and Export Performance: An Comparative Analysis between Listed Companies from Guangdong and Zhejiang Provinces

文章利用2005-2007年间广东省和浙江省109家制造型上市公司的数据,对企业国内市场产品多元化程度与出口绩效之间的关系进行了实证研究。结果发现,产品多元化程度越高,出口绩效均表现越差;产品的相关多元化对出口绩效均存在显著的积极影响;广东省和浙江省样本企业存在出口绩效差异,但在产品多元化方面没有显著差异。

The paper explores the relationship between investigating 109 listed companies in Guangdong and Zhejiang diversification is, the less export performance is; the vertical domestic product diversification strategy and export performance, by provinces, during 2005-2007. The results find that the wider product specification of product has a significantly positive effect on export performance.