重大地震灾后旅游业重建国际经验及借鉴

International Experiences for Tourism Reconstruction after Earthquake Disaster

本文在总结其他地区重大地震灾后重建的经验基础上,认为灾后重建不只是经济重建,而是涉及地方经济、文化、社会变化,以及人们生活变化的重大转型发展,旅游重建不只是旅游设施的恢复重建,而应包括提升旅游地形象、提升旅游服务质量、提高员工技能、市场营销和建构新的伙伴关系的综合发展,以期这些认识及重建策略对四川汶川灾区灾后旅游重建有所启迪。

By studying other countries＇experlences of reconstruction after earthquake, the author of this paper holds the view that the reconstruction is not only the economic aspect, but a significant transitional development of local economy, culture, social changes and peopleg life, and tourism reconstruction is also not only the restoration of its facilities, but an integrated development that consists of improving the image of scenic spots, service quality, staffg skills, marketing and setting up new partners, hoping this will be helpful to the tourism reconstruction of the disaster area of Wenchuan earthquake, Sichuan.