前卫现代艺术和广告设计文化的传达

On Modern Avant-garde Art and Cultural Convey in the AD Design

以俄国构成主义和荷兰风格派为主的前卫现代艺术通过对视觉语言的创新,影响了现代平面设计现代性内涵的定型。其精神内核以平面广告设计为传播载体,参与了视觉现代性的建构并传递了特定的广告设计文化。

The modem avant - garde art, mainly represented by Russian constructivism and Holland De Stijl, have a profound influence on the definition of the modernity in the planar design through its innovations on visual languages. In its theoretical essence, the planar AD design is considered as a carrier in the construction of visual modernity, through with the specific culture has been conveyed.